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The Routledge Handbook of Destination Marketing
ISBN/GTIN

The Routledge Handbook of Destination Marketing

BuchKartoniert, Paperback
Verkaufsrang20875inWirtschaft
CHF67.50

Beschreibung

The book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. This book uniquely combines balanced academic research with practical applications and will be a valuable resource for both researchers and practitioners in the field of destination ma
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Details

ISBN/GTIN978-1-032-33913-9
ProduktartBuch
EinbandKartoniert, Paperback
ErscheinungslandVereinigtes Königreich
Erscheinungsdatum13.06.2022
Seiten560 Seiten
SpracheEnglisch
MasseBreite 174 mm, Höhe 246 mm
Gewicht1500 g
IllustrationenFarb., s/w. Abb.
Artikel-Nr.20587278
KatalogBuchzentrum
Datenquelle-Nr.38735006
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Autor

Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University and the Editor-in-Chief of the Journal of Hospitality Marketing & Management. His area of research includes services management, hospitality and tourism marketing, tourist behavior, travelers´ information search behavior, community support for tourism development, cross-cultural studies, consumer behavior, involvement and generational leadership. His research has been published broadly in refereed Tier I journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, International Journal of Hospitality Management, Journal of Hospitality and Tourism Research. He has also developed and designed the "Hotel Business Management Training Simulation" (http://www.hotelsimulation.com/), a virtual management training game where participants are divided into teams and assigned the task of running 500-room hotels in a competitive virtual marketplace.

Christina G. Chi is an associate professor at the School of Hospitality Business Management in the Carson College of Business, Washington State University. Her area of research includes tourism marketing, travelers' behaviours, and hospitality management. She is well published in top-tier tourism/hospitality journals such as Annals of Tourism Research, Journal of Travel Research, and Tourism Management. Dr. Chi serves on the editorial boards of several hospitality/tourism journals and reviews papers regularly for top tier hospitality/tourism journals.