Recent years have seen the increasing valuation and promotion of creativity´. Future success, we are often assured, will rest on the creativity of our endeavours, often aligned specifically with cultural´ activity. This book considers the emergence and persistence of this pattern, particularly with regards to cultural policy, and examines the methods and evidence deployed to make the case for art, culture and the creative industries. The origins of current practices are considered, as is the gradual accretion of a broad range of meanings around the term creative´, and the implications this has for the success of the wider Creativity Agenda´. The specific experience of the city of Liverpool in adopting and furthering this agenda both in the UK and beyond is considered, as is the persistence of a range of problematic, and often contradictory, assumptions and practices relating to this agenda up to the present day.
