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The Routledge Companion to Arts Marketing
ISBN/GTIN

The Routledge Companion to Arts Marketing

E-BookPDFDRM AdobeE-Book
Verkaufsrang142310inReiseführer
CHF85.40

Beschreibung

The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by international leaders of academic research in the field.
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Details

Weitere ISBN/GTIN9781135012212
ProduktartE-Book
EinbandE-Book
FormatPDF
Format HinweisDRM Adobe
Erscheinungsdatum17.12.2013
Seiten444 Seiten
SpracheEnglisch
Dateigrösse4668 Kbytes
Illustrationen14 schwarz-weiße und 6 farbige Abbildungen, 6 farbige Fotos, 14 schwarz-weiße Zeichnungen, 26 schwarz-weiße Tabellen
Artikel-Nr.14870871
KatalogVC
Datenquelle-Nr.554134
KategorieReisen
SachgebietReiseführer
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Autor

Daragh O'Reilly is Senior Lecturer in Creative and Cultural Industries as Sheffield University Management School. He is an experienced co-editor of journal special issues, and (with Finola Kerrigan) edited Arts Marketing: A Fresh Approach (Routledge, 2010). He is the author, with Gretchen Larsen and Krzysztof Kubacki of Music Markets and Consumption (Goodfellow, 2013).

Ruth Rentschler is Foundation Chair of Arts and Entertainment Management at Deakin University, Australia. Ruth has published widely in the cultural field including the Cultural and Entertainment Industries Handbook, Shaping Culture, Innovative Arts Marketing, The Entrepreneurial Arts Leader, Creative Marketing and Museum Marketing, to name some her books.

Theresa A. Kirchner is Associate Professor of Management at Hampton University, USA. Her background includes work with nonprofit boards for more than twenty years and corporate positions as Senior Vice President with Bank of America and Principal Consultant with Keane, Inc. Her publications have appeared in the International Journal of Nonprofit and Voluntary Sector Marketing, Disaster Recovery Journal, European Journal of Management and Journal of the Academy of Business and Economics.