Share This is a practical handbook to the biggest
changes taking place in the media and its professions by the
Chartered Institute of Public Relations (CIPR) Social Media Panel.
The book was conceived and written by more than 20 public relations
practitioners representing a cross-section of public, private and
voluntary sector expertise using many of the social tools and
techniques that it addresses.
The book is split into 26 chapters over eight topic areas
covering the media and public relations industry, planning, social
networks, online media relations, monitoring and measurement,
skills, industry change and the future of the industry. It's
a pragmatic guide for anyone that works in public relations and
wants to continue working in the industry.
Share This was edited by Stephen Waddington with
contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen
Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex
Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce,
Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip
Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel
Miller, Mark Pack, and Simon Collister.
